Cookie policy. What we store, and why.
The cookies and browser storage this website uses, what each one does, how long it lasts, and how to change your choice.
Last updatedSummary
- No analytics cookies are set unless you click Accept on the cookie banner.
- The site keeps four small items in your browser's storage to work properly. They aren't cookies, they stay on your device, and they don't track you.
- The Calendly scheduler and YouTube videos set their own cookies, but only once you open the scheduler or press play.
- You can change your choice at any time with the button below or “Cookie settings” at the bottom of every page.
What cookies and browser storage are
Cookies are small text files a website saves in your browser, which are sent back to it on later visits. Local storage and session storage are similar places in your browser where a website can keep small pieces of information; they stay on your device and are not sent with each request. Session storage is cleared when you close the tab.
UK and EU rules (the Privacy and Electronic Communications Regulations in the UK, and the ePrivacy rules in the EU) mean we must ask before storing anything in your browser that isn't strictly needed for something you asked for. That is why analytics waits for your consent.
Your choice, and how to change it
The first time you visit, a small banner asks whether we may use analytics cookies. If you click Accept, the analytics tools marked “in use” below load. If you click Decline, none of them load. If your browser sends a Global Privacy Control signal, we treat it as Decline and don't ask. The banner only appears when at least one analytics tool is switched on.
To change your mind, use the Change cookie settings button above or Cookie settings at the bottom of any page; the banner opens again. If you withdraw consent, the page reloads without the analytics tools. Cookies they already set stay in your browser until they expire, but are no longer used; you can delete them in your browser settings.
Storage the site needs
These items are set by Wanile, on this website. They do only what you asked for, so they don't need consent. None of them is a cookie, and none is sent to us.
| Name | Type | What it's for | How long it lasts |
|---|---|---|---|
wnl-consent | Local storage | Remembers whether you accepted or declined analytics, so we don't ask on every page. | Until you change your choice or clear your browser's storage |
wnl-contact-draft | Local storage | Keeps the note you are writing on the Contact page, and the details you typed, so you don't lose them if you leave the page. It stays on your device. | Until you send the note, or clear your browser's storage |
wnl-nav | Session storage | Tells the next page to finish the page-transition animation. | Removed when the next page opens, or when you close the tab |
wnl-story-intro | Session storage | Remembers that the homepage intro has played, so it doesn't play again during your visit. | Until you close the tab |
Analytics cookies (only if you accept)
These tools help us see which pages are useful, where people get stuck and which links bring visitors to us. Each one shows whether it is switched on for this website. What they collect, and who runs them, is in our privacy policy.
Wanile visit recordIn use, with your consent
Set by Wanile, on this website. It remembers how you found the site, so that if you later send us a note or book a call, we can see which channel brought you: the page you first landed on, the latest page you arrived on from another site, the name of the site that linked to it, any campaign tags in the link (such as utm_source or an ad click ID), and how many visits and pages you've had. It stays in your browser and reaches us only with a note or a booking. Declining or withdrawing consent deletes it.
| Name | What it's for | How long it lasts |
|---|---|---|
wnl-touch | Local storage. How you found the site, and your visit and page counts. | Until you withdraw consent or clear your browser's storage |
Google Analytics 4In use, with your consent
Run by Google. Counts visits and page views, where visitors come from and what they do on the site. We keep Google's advertising features switched off. You can also opt out on every website with Google's browser add-on.
| Name | What it's for | How long it lasts |
|---|---|---|
_ga | Tells one visitor from another, with a random ID. | 2 years |
_ga_<ID> | Keeps track of your current visit. | 2 years |
Microsoft ClarityIn use, with your consent
Run by Microsoft. Shows heatmaps and recordings of how pages are used (clicks, scrolling and mouse movement), with text typed into forms hidden.
| Name | What it's for | How long it lasts |
|---|---|---|
_clck | Keeps a Clarity ID for your browser and your Clarity settings. | 1 year |
_clsk | Joins the pages you view into one recording. | 1 day |
CLID | Set on clarity.ms. Records the first time Clarity saw your browser. | 1 year |
MUID | Set on Microsoft domains. Identifies your browser to Microsoft services. | Up to 13 months |
ANONCHK, MR, SM | Short-lived Microsoft cookies that support the ones above. | From the end of your visit to 7 days |
HotjarNot in use
Run by Hotjar (part of Contentsquare). Heatmaps and recordings of how pages are used, with text typed into forms hidden.
| Name | What it's for | How long it lasts |
|---|---|---|
_hjSessionUser_<site ID> | Keeps a random Hotjar ID, so repeat visits are counted once. | 1 year |
_hjSession_<site ID> | Holds data about your current visit. | 30 minutes |
Other _hj… cookies | Short checks that cookies and storage work in your browser. | Your visit or less |
LinkedIn Insight TagNot in use
Run by LinkedIn. Measures visits that come from our LinkedIn ads and lets us show ads to groups of past visitors on LinkedIn. If you are signed in to LinkedIn, LinkedIn can link your visit to your account; we only see totals. See LinkedIn's cookie policy.
| Name | What it's for | How long it lasts |
|---|---|---|
li_fat_id | Set on this website. Connects a visit to a click on one of our LinkedIn ads. | 30 days |
li_sugr, bcookie, bscookie | Set on linkedin.com. Identify your browser to LinkedIn. | 90 days to 1 year |
lidc | Set on linkedin.com. Routes requests to the right LinkedIn server. | 1 day |
UserMatchHistory, AnalyticsSyncHistory | Set on linkedin.com. Match visits for ad measurement. | 30 days |
Calendly, YouTube and LinkedIn
Calendly
The “Book a free call” tab on the Contact page shows a scheduler from Calendly. It loads only when you open that tab. Calendly then sets its own cookies and loads services it relies on, for example Cloudflare's __cf_bm bot check (30 minutes), Google reCAPTCHA to stop spam bookings, and its own analytics. Calendly decides how these work; see Calendly's privacy notice. If you'd rather not, send us a note or email abdullah@wanile.ai instead, and we'll find a time with you.
YouTube
Client videos play from youtube-nocookie.com, YouTube's privacy-enhanced mode. Nothing loads from YouTube until you press play. Once a video plays, YouTube may store identifiers in your browser (cookies or local storage) to run the player, remember your settings and count views, under Google's policies.
LinkedIn and other links
The floating “Message the founder” button opens our founder's LinkedIn profile. LinkedIn, Clutch, our clients' websites and other sites we link to set their own cookies when you visit them, under their own policies, not this one.
Controlling cookies in your browser
Every browser lets you see, block and delete cookies and site storage, usually under Settings, then Privacy. A private or incognito window keeps nothing after you close it. If you block or clear this site's storage, the site still works, but your note draft won't be kept and the cookie banner will ask again.
Changes to this policy
We update this page when we add or remove a tool. The date at the top shows when it last changed. The names and lifetimes of third-party cookies are set by those providers and can change between our reviews.
Contact us
Questions about cookies or your data: abdullah@wanile.ai. Wanile Technologies, Lahore, Pakistan. See also our privacy policy.